Jawan Corporate Booking: Shah Rukh Khan is taking effort to capture the audience’s attention. According to a report, numerous leading brands have formed a substantial collaboration with Shah Rukh Khan for ‘Jawan’, where they have taken on the responsibility of promoting the film and also participating in distributing tickets to their customers.
The report goes on to detail that approximately 100,000 tickets have been reserved by these brands for the upcoming holiday period, and these tickets will be allocated to their privileged consumers. The anticipation for the release of Shah Rukh Khan’s ‘Jawan’ is palpable, evidenced by the decent demand for tickets spanning various sectors when the film has 7 days to release. Notably, advance bookings for Jawan movie were made available at 450 locations, although specific figures regarding this aspect have not been unveiled yet.
Sources with insight into the matter have confirmed that brands are exceedingly enthusiastic about Shah Rukh Khan’s return to the silver screen with ‘Jawan’. These brands have flooded the cities with co-branded hoardings on outdoor spaces, buses, and trains. The association between the brands and Shah Rukh Khan on ‘Jawan’ is substantial, as the brands have taken on the role of promoting the film and distributing tickets to their consumers.
Approximately 100,000 tickets have been reserved by these brands for the holiday season, and they will be allocated to their privileged customers. This is a standard practice for event films, and it has been observed during previous releases like ‘Pathaan’ and ‘Rocky Aur Rani Ki Prem Kahani’. The collaboration involves SRK and the brands he endorses partnering with Red Chillies for marketing all of Shah Rukh Khan’s films.
This approach is becoming more prevalent in the Hindi Film Industry, influenced by practices in the South. It provides an added boost to feature films, facilitating a quicker spread of word-of-mouth. Corporate bookings have been a long-standing practice in the industry. While corporate bookings by producers can be detrimental as they inflate ticket sales without filling seats, brand collaborations contribute to a wider marketing effort, leading to a more extensive word-of-mouth reach due to a larger sample size.
Several prominent brands have joined the ‘Jawan’ ticket contest, spanning a range of industries from cars to watches, and even tiles and toiletries.
Jawan movie features South’s leading actress Nayanthara in the lead role, alongside Vijay Sethupathi. The cast also includes actors like Sanya Malhotra, Ridhi Dogra, and Priyamani in pivotal roles. Notably, special cameo appearances have been secured from Deepika Padukone, Sanjay Dutt, and Vijay in Jawan movie. The film is set to hit theaters on 7th September 2023.
